Cannes Lions
JWT/PPGH GROUP, Amsterdam / VODAFONE / 2006
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Description
We‘re watching a live news broadcast. Three protesters are standing on a government building in London. But then a fourth man joins the protesters. It’s a Dutch tourist with a message for someone in Holland. Calling from abroad is very expensive. That’s why he’s using a live broadcast to get his message across. Fortunately, Vodafone now offers cheap rates for calling from abroad.
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