Sticking cell phones shaped stickers on these broken surfaces. Creating at the same time the biggest amount of trompe-l’œil as we can in the biggest french cities such as Paris, Marseille, Lyon, Bordeaux, in order to impact the audience directly and drive them into Orange stores to get their phones fixed or to get loaned another one.

We chose a generic cell phone design which doesn’t remind anyone of a precise existing brand. John Doe’s cell phone.

The most important part was the integration of the « cell phone stickers » in urban elements in order to give a 100% realistic effect of broken phone screens.

As the campaign Mobile Stickers was launched on April 26, we don't have any results yet.