Jason Donovan, a well-known, but under the radar, soap star of yesterday, has his mobile phone number inadvertently exposed on the net when trying to sell his car. A media frenzy erupts as Jason is besieged by thousands of calls and he reacts to the unwarranted attention. Turns out it was all part of a carefully orchestrated campaign that generated over 500,000 calls and raised the profile of Virgin Mobile. (And Jason Donovan.)