Promoted across 5 Hindi lead channels of STAR Network (Plus, Gold, One, Utsav & Ch[V]), AIRTEL Super Star content reaches out to 96% of Hindi-speaking TV viewers in India. Voting is enabled through simple SMS, IVR & website mechanisms. Branded engagement with ratings is built and sustained by branded content programming blocks like movie slots, movie song snippets and a Bollywood entertainment/gossip/buzz show that make AIRTEL Super Star the complete destination for Bollywood on TV.

AIRTEL Super Star Ratings get updated weekly, mirroring the swings in passions & opinions the fans experience with movie releases. There is also an active AIRTEL Super Star community created on Facebook prompting daily discussions amongst 8000+ fans. Through support programming, key Bollywood-related AIRTEL value-added services (application packs with song snippets & buzz about movies and their stars, hello tune codes on movie songs, etc) are promoted that bring consumers closer to their passions.

We have received over 1 million votes, Incremental revenues on Bollywood VAS are over 0.6 million US Dollars, brand track scores have seen strongest improvement on “youthfulness”, awareness scores amongst youth Top other audiences by 15% and lastly we are delivering over 200% ROI on media investments for our client.