In order to make the routine fill-up task a special one, we transformed BP petrol stations into a mini ‘Las Vegas’. Here, we challenged your fill-up skills. If you could fill up 4 identical figures in a row (11.11 to 99.99), you received double FreeBees and special discounts at Kijkshop, SPORT 2000 and Free Record Shop. Filling up became fun for customers, even to the point of sharing it online.

25% of the target group took part in the Jackpot Fill-up campaign and therefore actively participated in the FreeBees loyalty programme.