Spikes Asia
GRABADS, Singapore / GRAB / 2023
Overview
Entries
Credits
Execution
The original song is entitled 'Modal Percaya', or 'The Belief Capital'. The lyrics tell a story about generations of Indonesians who displayed incredible determination and optimism in the face of adversity.
The genre we chose was Indonesian street punk, or what Indonesians call 'Punk Kentrung' (in English, Ukulele Punk), most commonly used by street buskers singing about common social issues. This was a deliberate choice to further enhance the rawness of the footages depicting everyday life in Indonesia.
Similar Campaigns
6 items