Cannes Lions
OGILVY & MATHER VIENNA, Vienna / REED EXHIBITIONS / 2012
Overview
Entries
Credits
Execution
We sent a self-made tank to join the traditional military parade at the Heroes Square in Vienna. Remote-controlled, with a total weight of 320 kg and to the scale of 1:5.Past the cordoned areas, the police and the military, our tank pushed relentlessly through to his huge counterparts, the real tanks and military equipment displayed at the Heroes Square.
Outcome
The previous visitor number record was increased by a further 4% and the model-makers' fair enjoyed its best ever opening day.
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