Cannes Lions

MODEL MAKERS FAIR

OGILVY & MATHER, Vienna / REED MESSE WIEN / 2010

Awards:

1 Bronze Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

Airplane banner advertising has been around for more than 80 years. However, not in the scale of 1:17. In the days before the fair, our miniature planes flew over the whole of Vienna, in places that have previously never been reached by flying advertisement - and directly over the heads of our target group.

Outcome

The Vienna airshows created much discussion - and that purely without flight permission. The airshows were one of the most important pillars of communication for the Vienna Model Makers Fair 2009. The record number of visitor registered for 2009 was in the main part due to the huge success of the small model planes.

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