Cannes Lions
BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City / JOHNSON & JOHNSON / 2010
Overview
Entries
Credits
Execution
DEMONSTRATION OF "INCREASED AIR FLOW" BENEFIT OF MODESS THERMOCONTROL. To dramatize how the new product lets air flow freely, we used a building’s LED billboard to create the illusion of a giant hole passing through the structure. The outdoor ad is located along the Philippines’ busiest highway. An average of over 650,000 commuters are exposed to the ad every single day.
Similar Campaigns
12 items