Cannes Lions
BUTLER SHINE STERN & PARTNERS, Sausalito / JANSPORT / 2005
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JanSport’s Modus is one of the first lines of luggage designed for and marketed to young adults on the go. This animated film, constructed using Flash, adds some serious attitude and a dash of fun to the typically stoic genre of luggage advertising. Case in point: Instead of employing diagrams to showcase the durability of the luggage collection, we used ninjas.
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