Old Style Pilsner is a beer sold only in western Canada. This campaign was based on words taken right from it’s beloved label, “Old Style.” Basically, we filter today’s world through Pilsner’s 1926 lens whatever we do – set in radio spots to websites, we do it old style. We decided a website from 1926 would have been hand drawn, so we mounted a camera above an old drafting table and got an illustrator to literally draw the site. Users see a pair of hands moving pages in and out of frame, writing titles, and drawing elements from the Pilsner label.