Cannes Lions

MOMENT OF NOW

NUDEJEH, Bangkok / THE BARBECUE PLAZA / 2015

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Inside a Bar-B-Q Plaza restaurant, a man is enjoying his meal, while on the other hand, his girlfriend looks pre-occupied. She stares at him without eating, so the man asks her “What’s up?”. Her reply to him is a topic that's at the bottom of his and every man's concerns: the future of their relationship. She tries to squeeze an answer out of him, but he swiftly avoids the topic by making the most of the present moment. He contentedly grills a piece of delicious meat and offers it to her. This act brings a smile to the girl and she realises that there's nothing more important than the 'moment of now'.

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