Cannes Lions
OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2015
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Description
Spanning over 20 years, this commercial depicts a girl growing up in front of our eyes.
Amongst the footage of all her life's beautiful moments we witness a shot that was captured on a
rearview camera.
The viewer is left wondering what would have been had the technology not been installed in the car
as the commercial claims: 'The moment that mattered most. Captured on a rearview camera.
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