Cannes Lions

MOMENTS

OGILVY & MATHER CAPE TOWN, Cape Town / VOLKSWAGEN / 2015

Film
Film

Overview

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Credits

Overview

Description

Spanning over 20 years, this commercial depicts a girl growing up in front of our eyes.

Amongst the footage of all her life's beautiful moments we witness a shot that was captured on a

rearview camera.

The viewer is left wondering what would have been had the technology not been installed in the car

as the commercial claims: 'The moment that mattered most. Captured on a rearview camera.

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