Cannes Lions

MONDAINE TWIST

PRO BRASIL PROPAGANDA, Belo Horizonte / MONDAINE / 2011

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Close Encounters of the First KindWho would be the ideal poster boy to represent on Earth a watch with a unique advanced design and mutation powers? Scores whoever answers “aliens”! To launch the new Mondaine collection – the Twist – a” swap strap” model, the characters chosen have a strong personality and come directly from the universe of fantasy and animation. They are the ones transforming a simple plastic watch into an interesting and adaptable fashion accessory, be it for a christening in Antares or a 15-year old party in Orion’s Belt. While beings from other galaxies are busy with planetary issues, our nice visitors just want to have fun. The ultimate evidence that there is intelligent life outside our planet.

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