• 1,312 emails were sent to existing Mondeo owners, and 665 opened it.• 413 owners clicked through to the quiz page, where 132 send to a friend emails were sent.• Of the 132 people that received an email from a Mondeo owner, 70 clicked through to see what their friend’s word was.• Of those 70, 13 were sufficiently swayed to request a quote.• And 3 booked a test drive on the spot.• Average weekly sales doubled from 10 to 20 in the two months following the launch of the email campaign.