The Mondotime website is a core component of a co-ordinated online and offline campaign designed to promote the launch of a new product 'MONDO' by Mars Confectionery. The product itself is comprised of 30 collectable figurines based on people living at significant points in history ('eppochs'), 60 collectable cards (famous artworks and accompanying historical information) and a range of lollipops. The product is aimed at a target market in the age group 5-13 years old. The product's brand message is 'Play with History'. Massive conceptualized and built the website from scratch - to start the process, we were simply provided with the physical product itself and asked to devise an online presence to represent it. Massive's core aims with the website development were to: - drive product sales - add value to the MONDO product itself - increase brand awareness and loyalty - create valuable on-to-one relationships between Mars and its consumers through permission marketing programs -increase gatekeeper endorsement of the product (parents/teachers) - enrich the physical 'MONDO' play experience. Massive researched and wrote over 260 interactive storylines about the historical people that the figurines are based on. These storylines allow kids to learn about history in an engaging, rich media format.