In Argentina the money that generated from illegal business such as drug dealing or money laundering, leaks into the economy and finishes in the hands of ordinary people.

Also, as everybody knows, the banknotes are the bearers of hundred thousands bacteria. Taking this insight we created a banknote sterilizing machine that killed them in a 100% through UV ray heat in only 20 seconds.

This way we invited Argentinians to launder their money and become aware of the reality of our economy.

We made a disruptive action in the Street, that meant placing a billboard with a specially designed banknote sterilizing machine.

The action happened during the last week to make the Disclosure Law that allowed the entrance in to the country of thousand million of dollars, of unclear precedence (money coming from money laundering)

The location chosen was the one of Corrientes Avenue and Pedestrian Street Reconquista, just in the commercial and financial heart of the City of Buenos Aires.

We referred to a specific public middle class men and women that work in the area. People who are informed of the country economic reality and this worries them.

In one week we made more than 800K direct contacts of passer byes.

A great percent of those shared the experience in the social media enlarging the scope of the action to 2.5MM

We made Argentinians become aware of a limit situation that the Argentine economy faces: One third of the Argentine economy moves with off-the-books money, or in other words “dirty money”