It is not easy to tell a story about money and its owner. Sometimes, people are not their owners, but their slaves: people feel horrified, kidnapped, and forced on the way to death, homeless. Also, money sometimes finds no way to go. People might find that if they hold money too hard, they might end up with death, and dead money. It is money's fate, also people's fate.

The company wants to make a difference to their lives. "You go all out for your dream; We serve it all out" is the slogan of the company, which is aimed at providing accessible financial service to people in different corners, in different genders in China.

The video was first aired on the company's annual gathering on Jan.6, 2017, then it went public from Jan. 18 in mass media platforms from Jan. 18.

From QQ.com, China's top video website, to Miaopai, China's leading video app, to Wechat, QQ.com's subsidiary company and also China's biggest social platform and digitaling.com, leading professional website on communications. The video become a headline in dititaling.com, and a hot topic in Wecchat, particularly in fin-tech business circle.

In the first day, it got PV level of 388,000 at Miaopai app. In Digitaling.com, the professional media, it got a mark of 5.7, with 6 as the highest score. In this website, someone wrote, it is noted that money can live a better life if it is carefully managed.

In the 3-month campaign, the company reached over a million visitors with less than $10,000 expenses. People got the chance to know the company's mission ""You go all out for your dream; We serve it all out". And the target audiences are closely engaged in the company's brand promotion.

The P2P products and other financial products were exposed following the campaign.