Our brief was to promote Penguin books by capturing the magic of reading.

LOSE YOURSELF IN A BOOK.

There’s nothing like losing yourself in a book. To capture the magic of reading, classic books form doors to magical worlds.

Every intricate detail was meticulously crafted with each of the source novels inviting a very different aesthetic. We used different textures, colours and illustration styles to reflect each story to make the campaign richer and more imaginative. Every visual features a famous Penguin book that forms a real door in the story.

Penguin had found its voice. The campaign became a striking representation of the brand. And the meticulous craftsmanship became a symbol of its unwavering devotion to storytelling.