Cannes Lions
DDB, Milan / MONTORSI & FIGLI SPA / 2004
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The pleasure of Monvero prosciutto cotto starts with its aroma. Using hyperbole, DDB narrates this concept in a definitely cinematographic spot. To enjoy that aroma to the max, a gorgeous woman doesn’t hesistate to change her perfect little nose into one that’s ‘important’ via plastic surgery. Definitely very important.
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