The basic idea was to create some sort of memorial solemnly dedicated to friendship and companionship. A place of pilgrimage that would be built not just by the brand, but by everyone else that shared the brand’s dedication to, and appreciation of, companionship and friendship.

We created a total of eight custom-built interactive modules for this installation, so visitors of the "Kieler Woche" could interact with the monument in many different ways: Using Kick-Pads in the floor users could compete in an unique dance battle, they could paint the obelisk in realtime using Web Sockets technology or they had the chance to stack ice cubes by using their smartphones.

Please take your time to watch the case video.

- 3 million visitors at the event spot @Kieler Woche

- 10.000 people at the opening party

- 3.000 visitors played at least 1 game at the Obelisk

- 5.000 bottles were sent in during the collection phase

- Strenghten positive brand image among passersby of Kieler Woche (3 million visitors)

- Increase brand awareness with the overall communication through all channels