Based on the biographies of some of the most important people in history, we discovered that their loyal companions were beside them even on the toughest moments. We created sculptures of them on the image and likeness of their owners´monuments and we put them beside the original ones so they can be by their side, even on immortality.

We chose some of the most relevant persons in the world.

We made a research and found that some of them had a dog that did good things for them every day.

We locate the monuments of those important characters.

We made the sculpture of their dogs on the image and likeness of the original monuments.

On March 7 we put the sculptures beside them for three days, so people knew and recognize those companions of those people who made something good in the world.

On april 2016 we launched the video of the activation on youtube and other social networks of the brand.

We generate awareness for the brand.

People shared the activation on their own social networks.

And with this we launched the Feel the Good concept in Mexico, for Pedigree.