Cannes Lions
TRY ADVERTISING AGENCY, Oslo / MOO NORWAY / 2015
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Description
An elderly woman starts scratching the skin on her arm. She scratches harder and harder, and it starts to come off. Eventually she rips it all off, and transforms into a younger self, the one she once wore. She walks out in the streets, and are followed by other women, who have done the same. They are all carrying MOO bags, heading into their last adventure.
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