To promote ASB Bank’s sponsorship of the New Zealand Olympic team we created the Moodulator, the first branded app in New Zealand to integrate with Spotify. Users reacted to the latest news from London by using sliders to show how it made them feel – happy, sad etc. The app then matched their mood to an appropriate track, which the user could accept, or they could search Spotify for another, before sharing. The app created a unique piece of musical memorabilia, a downloadable soundtrack that showed how the nation’s mood ebbed and flowed in tune with our sporting successes and failures.