Cannes Lions

Moon Shot

GOOGLE, Los Angeles / GOOGLE / 2016

Film
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Overview

Entries

Credits

OVERVIEW

Description

Moon Shot is a character­ driven series of 9 short films that follows a selection of teams currently racing to complete their missions. It explores the lives of their charismatic, quirky members, the sacrifices made to get to where they are today, and crucially, what drives them on this incredible journey.

Execution

The Moon Shot trailer was released on Thursday March 3, along with an official Google Blog Post, Moon Shot : A Space Story About Life On Earth. The series premiered at SXSW on Monday, March 14, with a Moon Shot SXSW panel, introduced by J.J. Abrams, a private showing at The Violet Crown Cinema for cast, crew, and media, and an afterparty at The Belmont. On Tuesday, March 15, the Moon Shot series was released on Google Play, and on Thursday, March 17, the series, now available in 39 languages, was released on YouTube.

Outcome

The Moon Shot series and trailer have a collective 2.8 million views from 230 countries on YouTube. The GLXP Moon Shot channel experienced > 7 years of watch time in just 3 weeks, and the female viewership on the channel is now 2x higher than it was before the release. The series generated 822 unique PR stories globally, with 47% of the coverage coming from outside the United States. The social posts promoting the series had 13,816 post engagement, 3,425 post shares/retweets, with 93% positive or neutral sentiment.

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