The very simple goal of this campaign was to remind passionate college basketball fans that there’s no better place to experience the full intensity of March Madness than at Buffalo Wild Wings. In fact, most serious college basketball fans would gladly give up one of the other months if it meant they could somehow get more March. In this campaign, we asked fans to tell us exactly which month they’d lose in order to get more March, and to tell us all the unusual, entertaining reasons why they’d get rid of it.