Rockwool needed to tell the story of why stone wool is the most natural and environmental insulation product on the market. We therefore developed an online platform, More than a rock, where we communicated how insulation, born from natural rock, holds a range of unique benefits.

Each benefit was exemplified through a range of testimonials from a firefighter , a musician and an architect, and through a range of tools and apps that let the user experience the benefits themselves: Among others a noise reduction test, a home performance simulator and a Co2 reduction app and a fire safety demonstration