In the book store business, the idea of “small profits and quick returns” has been the common practice where the amount of stock matters the most. Amazon, the one and only winner in the industry, is the extreme figure in this strategy. Morioka Shoten, on the other hand, has only one book available, venturing a completely new business model.

Morioka, the owner of the company believes that a single book is just about enough to offer deeper understanding, closer relationship with the reader and essential pleasure of book reading.

Its challenging, minimalistic philosophy and well-curated shows attract numerous visitors from all over the world. Morioka, the owner of the company believes that a single book is just about enough to offer deeper understanding, closer relationship with the reader and essential pleasure of book reading.

In the book store business, the idea of “small profits and quick returns” has been the common practice where the amount of stock matters the most. Amazon, the one and only winner in the industry, is the extreme figure in this strategy. Morioka Shoten, on the other hand, has only one book available, venturing a completely new business model.

It receives a lot of guests, both individual customers and company visitations. International guests include those from Europe, such as France and nordic countries, and Americas, including Brazil and Mexico - quite surprising, considering the size and the nature of the store.

It is very often interviewed and featured by media, including newspapers, TV and radio shows, magazines and web portals. Also, a lot of authors, especially creators such as artists, photographers and craftspeople queue up to be featured, since in the bookstore there is a gallery function - currently one has to wait for up to a year to be able to exhibit in the store.

Mr. Toyama, a serial entrepreneur and an investor describes Morioka Shoten’s business as an “Industrial Revolution of a Single Soul”.With its appealing philosphy and keen eye towards aesthetics, Morioka Shoten now has an offer from a new investor based in Tokyo and London.