Cannes Lions
MORNING FOODS, SNACKS, MEAL REPLACEMENT BARS AND BEVERAGES
RAZORFISH, Chicago / KELLOGG'S / 2012
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Overview
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Credits
OVERVIEW
Outcome
The Results· 2.2m site visitors to date· 310,000 plans created (up 147% with 27% less media spend)· 56,000 mobile sign ups· 19% signed up via mobile· 18% of participants using mobile exclusively· 50% of participants opting for longer-term plans· 114% product sales increase for every 2 weeks on a plan· 653,186 Facebook 'likes', up 388% from last year
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