Cannes Lions
ENERGY BBDO, Chicago / ABN AMRO / 2006
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Description
Brick and mortar mortgage companies are really good at providing lots of help and advice on the mortgage process. That’s exactly what a section mortgage seekers don’t want. They are knowledgeable and confident consumers who want to be in charge. The communication talks to these people and showcases their need to be in control and points out that Mortgage.com was designed with them in mind.
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