A good night’s sleep means beautiful dreams, except when mosquitoes disturb our sleep causing nightmares. Based on this insight, the VAPE 12-hour protection radio ad narrates the extraordinary life of a legend who has it all: wealth, power, talent and charisma. A life that every man dreams of. As this amazing scenario rolls out, an annoying mosquito sound interrupts the narration… zzzzzzzzz ….And the scene becomes ironically embarrassing for our guy who goes from hero to zero in an unexpected twist of events! The mosquito turned the ultimate dream into the worst nightmare! But with VAPE 12-hour protection, we say: Keep Dreaming.