Cannes Lions
SERVICEPLAN, Munchen / UNICEF / 2011
Overview
Entries
Credits
Execution
An exceptional billboard that demonstrates how easy it would be to significantly reduce the number of malaria victims.We attached a real mosquito net to a seemingly normal billboard. We attracted people’s attention with a headline that was visible through the net: Help us make malaria disappear.
If a passerby or the wind lifts the net, you suddenly see, what was previously hidden by the mosquito net: the word “Malaria”, written with millions of illustrated mosquitos.So, we made malaria disappear with a simple mosquito net. just as it is in real life.
Outcome
The billboard generated maximum awareness for the malaria topic. Unfortunately there were not yet concrete numbers of success at the entry time.
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