Everyone knows Contagious Magazine and we wanted to make the Most Contagious Conference as popular as the magazine. And since it was targeted at the communication industry, we also wanted to make the campaign funny and entertaining.

We found a simple visual solution that clearly shows the brand’s purpose. We came to the thought that the ideas highlighted by the conference are so contagious that you need protection from them. So we simply dressed the person reading the Contagious Magazine in a hazmat suit. We photographed the person on a white background, so that the message was easier to read.

The tickets for the conference were sold out. The image created to promote the Most Contagious conference became its visual representation. It was even used by other trade publications, when they covered the conference. For instance, it appeared on the cover of Proxxima, one of the biggest trade publications in Brazil.