Everybody knows moths are voracious insects, that feed on fabrics and books. To highlight the problem, the site where this ad was displayed would be treated as a piece of fabric, that is quickly eaten by moths. The only thing that remains in the screen afterwards is the question "Moths?", in the place of the full banner. The answer to the problem is the new Raid AntiMoths.

Targeted to homemakers, it was displayed in information sites in the feminine information areas.