In this opportunity this print campaign that is being published in newspapers and magazines and also outdoor, aims to a young target since this target are those who handle the great fields in Argentina today. These young people, called by us: "Rural Millenials ", are those who use technology for the full operation of the field.

This pickup is your best ally since it has all 4x4 capabilities but with high technology and it's in it, where these young people feel the affinity with the product.

In the executions we try that at first sight you see a field in a aerial way but when looking closely, we see that it is a Motherboard, this double game manages to have exactly our concept which is: “Amarok 4x4. In the technology field"

This ad has a double meaning. At first glance we see a field but at a second glance the viewer will see the resemblance with a circuit board. This analogy is what makes so strong the art direction in this campaign. By connecting two messages with one image and allowing the consumer to perfectly understand the selling point.