Cannes Lions

Motherhood

ZULU ALPHA KILO, Toronto / UBER / 2018

Film
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Overview

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Overview

Description

We travel through some of a Mother’s most precious memories as she says goodbye to each special moment with her son. The message “No mom should have motherhood taken away” is shared with the viewer followed by a message from MADD (Mothers Against Drunk Driving) Canada reminding viewers to make a responsible choice and request a safe ride home revealing that this mother has lost her son to impaired driving.

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