Cannes Lions
ZULU ALPHA KILO, Toronto / UBER / 2018
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Description
We travel through some of a Mother’s most precious memories as she says goodbye to each special moment with her son. The message “No mom should have motherhood taken away” is shared with the viewer followed by a message from MADD (Mothers Against Drunk Driving) Canada reminding viewers to make a responsible choice and request a safe ride home revealing that this mother has lost her son to impaired driving.
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