Spikes Asia

Mother's Day Surprise

J. WALTER THOMPSON SINGAPORE, Singapore / KELLOGG'S / 2018

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Overview

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Overview

Background

Mother's Day is an important occasion in Thailand. Mothers are the primary purchasers of Kellogg's as they are the guardians of the family's health and want to provide everyone a healthy breakfast.

Kellogg's wanted to do something something special for them.

Description

Kids are asked questions to see how well they know their mums. They can't tell what mum eats in the morning as mum is always rushing to get the kids out to school and never gets the time to eat herself. Kellogg's helps the children surprise their mums by giving them a surprise breakfast for Mother's Day. At the end of a nice breakfast each of the kids promises their mum that they would do something extra to get ready for school each morning so mum can have breakfast with them again.

Execution

We brought together 5 children whose mums worked in the same office to create a surprise breakfast for their mums for Mother's Day. With a bit of help from Kellogg's and of course dads, the children created a memorable Mother's Day surprise for their mums.

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