We coloured a whole newspaper in pink. Headlines, news, editorial; we did not leave even a section (area, spot) not dyed in pink.Was first printed text of an entire newspaper in pink.In order to complete the action, we set an integrated format to advertise the film in the front page. As a resource, we used a brosse painting a headline in pink on it. This way we managed anyone who had read or seen the newspaper could understand the reason why their usual newspaper was in pink colour. Besides, the fact that the distribution gets a national level helped us to reach the maximum number of people, the ones we capitalized the action with through the box office.

Action’s Result: 959.283 copies distributed and more than 5 million impacts all around the national territory.Activity’s influence in the business development: Spain became where the film worked better worldwide.Sales results: nationally, is the number two with 1.547.000 billing, below the premiadisima Slumdog.The international premiere of the film in Spain is second in terms of ticket sales, narrowly passed by the UK and beyond for much larger countries like France, Germany, Russia and Mexico.