We brought in some ovens, and most important, our own distribution channel, fit for the occasion: Moto Cross Pizza Delivery. You could have your Wagner Big Pizza delivered all over the camping site by 450 cc fully prepped Yamaha pro dirt bikes.

• Wagner was all over the place

• Product awareness Wagner Big Pizza 80%*

• Spontaneous awareness of Wagner sponsorship 66%*

• 76% of the crowd stated that Wagner really belonged at the Festival*

• Buying intention after the festival 45%*

• During the Festival more than 50.000 Big Pizza halves were sold.

• The Wagner sponsorship paid itself back in no time.

*Market research amongst Festival visitors by Z’ Insights