Cannes Lions
PUBLICIS, Amsterdam / NESTLE / 2013
Overview
Entries
Credits
Execution
We brought in some ovens, and most important, our own distribution channel, fit for the occasion: Moto Cross Pizza Delivery. You could have your Wagner Big Pizza delivered all over the camping site by 450 cc fully prepped Yamaha pro dirt bikes.
Outcome
• Wagner was all over the place
• Product awareness Wagner Big Pizza 80%*
• Spontaneous awareness of Wagner sponsorship 66%*
• 76% of the crowd stated that Wagner really belonged at the Festival*
• Buying intention after the festival 45%*
• During the Festival more than 50.000 Big Pizza halves were sold.
• The Wagner sponsorship paid itself back in no time.
*Market research amongst Festival visitors by Z’ Insights
Similar Campaigns
12 items