The key objective is to inform, educate and guide consumers through customizing and purchasing their Moto X device. With hundreds of color and feature combinations, designing a developing an experience that is fun, engaging and easy to navigate, was a key challenge. People shopping for their new phone might visit the site from their computer, tablet, even their old phone. Moto Maker had to be designed responsively, functioning flawlessly on any device.

The site creates real-time rendered, interactive 3D graphics that run in a web browser without the need to download or install any additional plugins. Moto Maker’s intuitive user interface turns what could be a cumbersome and intimidating process into one that is striking in its simplicity.

The press agreed that MotoMaker was unlike any other customization tool available.

"Easily the most impressive part of the Moto X package though is how users can customize it using Motorola’s MotoMaker web app.” – Techcrunch

“The MotoMaker tool itself is beautifully designed and incredibly simple.” – The Verge

“The Moto X with MotoMaker is a cool step forward in phone customization, and I think people will have a lot of fun with it.” – PC Magazine

And consumers got it: With over 10M visits, users averaged more than 6 minutes online - an increase of more than 300%.