Here’s how we did it:

Thinness - 1.5mm light panel allows the page to be flexible and impossibly thin

Interactivity - Printed keyboard membrane and custom programmed IC chip lets readers customize their Moto X right on the page

Brightness - 3 low profile EGB LED diodes, masked panel edges with diffuser inks, and 4 high powered CR2025 batteries filled the custom back of the Moto X with 11 rich, product accurate colors

Based on the positive media coverage and consumer buzz surrounding the ad, we are working with Motorola to extend the interactive print concept to key global markets in support of some key 2014 product launches. We are actively exploring new technologies to push the boundaries of physical advertising and communicate the Motorola brand promise in support of these launches.