Cannes Lions

MOTOCOLORS TRANSLATOR

OGILVY & MATHER SANTIAGO, Santiago / MOTOROLA / 2007

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To promote the new motocolors cell phones we developed the concept: "Life is colorful. Speak that way".

The idea was to replace letters for colours. In order to achieve this a translator was created. This way people could send messages to each other with no words, but with actual colours.

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