Follow-up telemarketing activity has already revealed some impressive results. To date, 78% of recipients have recalled and clearly understood the communication, a promising 32% have stated they are very likely to take up the offer within the next 12 months. Considering decisions of this nature are generally only made once a year, and the offer of 1 month's free insurance has still not expired, the client is delighted with the positive feedback the piece has already received.