Sell the idea of high quality car insurance in a market dominated by savings and discounts messages.

1) Show customers that “life comes at you fast.”2) Get them to question whether their current coverage is good enough to cover all types of accidents.3) Give them a strong reason to switch to Nationwide.

Foot fall driven to Nationwide agents - 7% above target. Phone response - 1.5% below target. Actual results are commercially confidential.