Cannes Lions
ONGOING CO., Bangkok / FALCON INSURANCE PUBLIC / 2008
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To breakthrough Thai market that's saturated with insurance advertisements, we used hollywood driving cliche, with hollywood-type cinematography, and unexpected ending, to dramatise Falcon Insurance's unique selling point – I-MOTOR5000. (A unique offer that reduces 5000 baht if the insurer doesn't get into any accident in one year period.)
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