Cannes Lions

MOTOR MANUFACTURERS

LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2009

Presentation Image

Overview

Entries

Credits

Overview

Description

To advertise the Skywindow in the Fiat Stilo, a highlighting optional in the class, boosting this item’s sale at the moment of purchase.

Execution

It shows clearly the product’s benefit, in a world where the cities are more and more suffocating and stressful.

Outcome

Increase of 12% in sales for this option.

Similar Campaigns

12 items

FABULOUS STORIES

LEO BURNETT TAILOR MADE, Sao paulo

FABULOUS STORIES

2021, FIAT GROUP

(opens in a new tab)