Cannes Lions
LEO BURNETT BRASIL, Sao Paulo / FIAT GROUP / 2009
Overview
Entries
Credits
Description
To advertise the Skywindow in the Fiat Stilo, a highlighting optional in the class, boosting this item’s sale at the moment of purchase.
Execution
It shows clearly the product’s benefit, in a world where the cities are more and more suffocating and stressful.
Outcome
Increase of 12% in sales for this option.
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12 items