As part of the ongong Art of the Motorcycle exhibit at the Guggenheim Museum, BMW Motorcycles sponsored the four day event at the Venetian hotel in Las Vegas. This included a group ride to Vegas, onsite product demos, a BMW sponsored BBQ each day, a pre-opening tour of the exhibit at the Guggenheim each day. For its part, MNHi built a sitelet off the existing BMW Motorcycles website with a schedule of events for each day, post event photos, a recap of the event as well as a message board dedicated to the event.