Cannes Lions
D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan / YAMAHA / 2011
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With the arrival of the spring, nature awakes and the trees blossom, but even more importantly, with the fine weather motorcyclists are once again the kings of the road, with their ride-outs and meets. Spring marks the start of the Yamaha Open Weekend, inviting all motorcyclists to get back into the saddle. The idea behind the commercial is to describe the awakening of nature in spring from a different point of view. In it, with ironic cynicism, we describe the heart-wrenching epic story of a seed, the emblem of nature coming back to life, which sprouts bravely in the eternal struggle for life, only to be brutally crushed by the wheels of a Yamaha motorbike sprinting along the road, because spring is biker season.
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