Cannes Lions
AHA PUTTNER RED CELL, Vienna / KAWASAKI / 2006
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A young man, obviously a tough guy, is packing his backpack. Along with a pair of socks, a T-shirt and a pair of jeans, he is putting in a pair of underpants. Then, one more, another and yet another until finally he throws in all the underpants he has in hiswardrobe.
Insert: Be prepared. The new Ninja ZX-10R.184 hp, 175 kg. KawasakiCreative Idea: The spot shows that riders of the new Ninja ZX-10R Kawasasaki know what to expect: an adventure that may scare you shitless.
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