The Netherlands is the land of the bicycle, but the motorbike also has a place in the hearts of the Dutch. Small children place playing cards in the spokes of their bike wheels to create a rattling sound, which, in their imagination, transforms their bicycle into a motorbike.Students generally go to school by bike. To create interest in motorbike lessons, we put a discount card resembling a motorbike license in the spokes of their bike wheels. This brings back fond childhood memories and gives students the chance to learn to ride a real motorbike at a discount price.

Quantitative (500 discount cards):31 free trial lessons (objective 20).18 new participants (objective 10).This high conversion means that we have ensured extremely high-quality leads.Qualitative:The cards were a frequent conversation topic in the schoolyard.